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Overview
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In 1999, Thailand, Vietnam,
and India held on to the world's top three
rice export market share.
•
Indonesia, Philippines,
and Brazil took the top three places for
import market share.
•
Thailand's export market share
stayed at 23% in 1999. The trend is predicted
to increase to about 26-28% in 2001.
Rice
Varieties
• The rice species Oryza Sativa L is
popularly grown in Asia.
• The main parts of a rice kernel are
husk, bran layer, and embryo.
• Long, medium, and round grain are
the three main varieties of rice.
Rice
Types
• Rice
has many types, each of which comes with
a unique texture and cooking property.
Nutrition
Fact/Recipe
• Rice is enriched with carbohydrates
and various other insoluble fibers.
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Land
Area/Growing Season
•
The global
trend towards land use for rice production
has increased steadily from the years 1990
to 2000.
• In 1997, the United States demonstrated
the highest land productivity.
•
The central region is Thailand's largest
rice growing area.
Rice
Environment
• Thailand
faces some constraints that lower its total
rice yield.
• To increase the yield, rice
hybrid is developed, along with the use
of fertilizer and a large-scale irrigation
system.
Rice
Farming
• Thailand
applies three rice cultivating methods:
upland, lowland, and deep-water rice cultivation.
Rice Harvesting/Storage
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World
Rice trade
• In 2003, Thailand will remain
the biggest exporter, with India overtaking
Vietnam.
• In 2003, the projected top-three
rice importers include Indonesia, Iran and
Nigeria.
Thai
Rice Export
•Africa has been the biggest market
for Thai rice since 2000.
•Nigeria, Senegal and Indonesia form
Thailand’s top-three rice importing
countries.
• White non-glutinous rice of various
grades contributes most of Thailand's rice
export volume.
Rice Supply & Usage
Major Brands
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Export
Diagram / Procedure
•
Thailand's rice exporters follow
seven steps before obtaining an official
status.
Codex Standard for Rice
Thai Rice Standard
• White Rice / Jasmine Rice
Thai
Government Rice Policy
• Rice budget & allowances
for 2000/01turn bearish, although the price
ceiling and mortgage prices remain unchanged.
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Rice
Processing
• Rice undergoes five major steps from
cleaning to grading, before it becomes a packaged
rice as seen in local markets.
Rice
Production (Worldwide)
• China and India are the world's number
one and two rice producers.
• Thailand is the world's sixth largest
rice producer.
Types
of products
•
Unaltered rice product is ready for
cooking.
• Related rice products include alternate
forms of finished rice, as in rice crackers,
rice vermicelli, canned rice, and rice milk.
Extended
Use of Rice
• Rice could also be processed into non-food-related
products, such as rice paper and rice glue.
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World
Rice Prices
• Rice prices dropped in 1998, as a
result of slightly lower rice production
from major rice producing countries.
• Price trends are projected to pick
up by the year 2000.
• Most Thai rice prices in August 2002
have risen year-on-year.
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World & Thai's Uses of Rice
• Human consumption 90%, processed
food 10%
World
Consumption
• Increasing world rice consumption
hits about 400 million tons annually.
• China consumes the most rice, followed
by India, Indonesia, Bangladesh.
• Thailand’s consumption is rising
with 9.6 million tons expected for 2002/2003.
Distribution
• Thailand's majority of rice transactions
concentrates on the wholesale level.
• International distributions of rice
rely on either break bulk (conventional)
or container vessels.
Rice
Market
• Thailand's major rice exporters list.
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Trade Barriers
Production
factors
•
Four main factors that affect
Thailand's rice production include the loss
of competitive advantage, labor shortage,
declining production, and unpredictable
weather & soil conditions.
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