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It is an honor to be asked to address a distinguished crowd
such as this on a subject that I have bonded with since its
birth through its maturity. Back in 1995, in Manila, I painted
a preview of the Thai tuna industry in the year 2000 through
a series of predictions. As I went through these predictions
again and brought them up to date, I was impressed by how
well the Thai tuna world has turned out. I was tempted to
apply a glamorous Hollywood-style name, such as "Comeback
Kid", to this presentation but such a name will not do justice
to the industry's character. Moreover, the production and
sales of Thai tuna do not depend on endorsements by stars
or headline-grabbing eccentricity. Therefore, I settled for
a more appropriately conservative title with a bit of ethnic
flavor. "Surviving the Baht", or more specifically, keeping
afloat after the the currency float, is precisely what preoccupied
the Thai tuna industry during these past three years. It has
been difficult for everyone, to say the least. However, armed
with sound business basics, steeled by sheer determination
and fuelled by steady practical efforts, the Thai tuna industry
maintained its position as the world's top producer of canned
tuna and the country's leading exporter of processed food.
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